Doug and Hollis

Your Home's Specs


38 Garden Ave.




25.08 x 125 ft







Dear Doug & Hollis,

Preparation and teamwork is everything in this process. Please use this custom listing website as a source of support as you move towards selling your home. Our goal is to make sure your home shines the brightest amongst your competition, while appealing to the masses so we can help someone fall in love. Fall in love with your home that is! We are excited for this opportunity to work with you and achieve your real estate goals. 

My best, 



A little about me.

I got into this business as I found there were far too many Agents out there getting away with doing far too little. I believe in investing in each of my clients, to keep your hard earned money in your pockets. The home has to present in pristine light whether it be online or in person, as that is the first time someone will fall in love with it. I pride myself on having built a relationship-based business rather than transaction-based. For the last 7 years I have been providing full-time service, working 7 days a week, as providing an authentic high-level experience to my clients is of the utmost importance to me. I am very grateful and proud to say that this has led me to being part of the top 2% of all Realtors on the Toronto Real Estate Board out of 60,000+ agents. I want to be the person you think of when your family and friends need a Realtor they can trust. And for your future life changes, whether they be to upsize, downsize, or purchase an investment property, I want to be in your life. I look forward to being the one to help you expand your real estate portfolio, build passive income for children’s education, enjoy your vacations, retirement and more!

Five star reviews.

Alex was AMAZING to work with. She helped us find the perfect property and was super knowledgeable about a tricky situation involving a heritage property that was tenanted. She went over and beyond in so many ways, from helping find tenants new homes, to showing up for contractors. If you want someone that won't just help you find the home but will also help you make sure its everything you dreamed up, she's the person for you.
Stephen Alton
Stephen Alton
Alexandra is the reason why I own a home. I rented for years on years and while she helped me find new rentals, she educated me why I should buy a home considering my status. I finally listened and couldn't be happier. I am not an easy person to deal with and she went over and beyond during the rental agreements and finally the purchase of my beautiful home. Great person, so positive with loads of information which she delivers in such a fabulous way. Never did I feel pressured (I've heard nightmares of other realtors), it was a great, informative and painless process. She walked me threw every step, defining what I wanted and could afford, finding the places that hit that criteria, mortgage, lawyers, movers and preparation for my big day. If you need to move or are unhappy where you live, give this girl a call. You will be writing a review similar to this one cause she is a hard working, smart and caring Realtor. Thank you Alexandra, you've helped change my life and financial future. I couldn't be happier and my family as well.
Bryan Biffin
Bryan Biffin
Honestly, one of the best experiences working with Alexandra. She is by far one of the hardest working agents out there. She always had my best interest at heart and totally went above and beyond what was expected. If you’re looking for an agent, this woman is it. 5 stars all the way!! Thank you again!
E Kane
E Kane
Working with Alex was a great experience. We had no idea what to expect when it came to hunting/buying houses and she made the entire process easy and stress-free. She's professional, very knowledgeable, has lots of patience, knows how to get things done. Day or night we could call her and we knew she would make the time to answer our questions. Flat out - she's a hustler and we always felt we were in the best of hands. I would recommend Alex to everyone searching for a new home.
Greg Folkes
Greg Folkes
Alexandra helped me navigate a crazy real estate market during a pandemic. Her expertise, professionalism and passion for what she does is what I admired about her. I was able to find a condo that I was very pleased with and could call home. I would highly recommend her to anyone looking to find their dream condo/home. Rest assured, they can have the peace of mind that they are in very capable hands.
Marion Fernandes
Marion Fernandes
We didn't have a lot of time to find the place we needed. Thankfully a friend recommended us to Alex. We had the keys and were all moved in a week later. Thanks again Alex!!!
T.J. Graham
T.J. Graham
Alex helped us sell our condo, it was our first time selling and she is just such a beautiful soul! She made herself very available for what ever we needed her for and any questions we had.Very professional and well spoken, and was patient with us during our process. I will definitely be using her in future transactions and have recommended her to my friends and family. I am so lucky to now call her friend and have her in my corner and you will be too!
Jack Carnduff
Jack Carnduff
SOLD! In 2021 Just had to write a review about Alexandra. She helped us buy our second home 4 years ago in Oshawa. She was so easy to be around and got to know us through the process, she felt like part of the family. She is always on the ball, very knowledgeable about her listings. It was all very seamless to purchase our second home. Fast forward 4 years later we are selling our rental home. She respects the pandemic and safety is extremely important to her. We put our rental as a off market listing before we decided to go to MLS. She hustled and got clients to see the property with upmost respect to our renters. It was off market for about 2 weeks before going to MLS February 1. We had multiple offers on the property and Alexandra kept us informed every single step of the way. As of yesterday January 20,2021 we are getting papers all sorted out as well as lawyers etc all finishing up our sale. Our rental is sold! And we couldn’t be happier with Alexandrahomeandhaven We fully recommend her. Your friends, Jack & Trishelle Diamond
Trishelle Diamond
Trishelle Diamond
Working with Alex as the listing agent on my clients purchase was a dream! She's a true professional. Trustworthy, attentive, responsive and knowledgeable. A great choice for anyone looking to buy or sell in Toronto and the GTA.
S. Richardson
S. Richardson
I had a wonderful home buying experience with Alex. As a young, first-time home buyer, I was nervous and not very knowledgeable about the market or my own ideas of what I wanted. Alex took the time to get to know me, my style, and my future plans in order to help me figure out what type of home I'd be happy in, and was always available to answer questions or show me new homes I was interested in. She was honest and straightforward with her advice and suggestions, but never pushed me into any decisions. She is trustworthy, hardworking, and very professional (but also a lot of fun to chat with during showings!). I plan to work with her for any future real estate needs and will recommend her to all my friends. Thanks so much Alex!
Temulun Bagen
Temulun Bagen

My Commitment To You

I promise to help you understand the nuances of the selling process. I will define appropriate target Buyers with you to establish the best listing price for your home. I will market your home to find the right Buyers, obtain offers and negotiate on your terms. I will guide you through all the paperwork and the queries along the way, support you continuously throughout the process and beyond. I will be investing in optimizing digital marketing efforts and implementing marketing and technology that is at the forefront of the industry. I will enforce COVID-19 PPE best practices to sell your home for the most amount of money, as quickly as possible while keeping your family’s health and safety top of mind. I will always be honest, direct and tell you the truth.

Workback Schedule

In order to be completely prepared, and to limit your stress during the live listing period, it is best we do as much as we can ahead of time to ensure we reach the maximum number of targeted Buyers. Once we have a desired listing date, We will work backwards to ensure all pre-list tasks are executed in a timely fashion. These pre-list tasks include a staging consult, a professional house cleaning service, minor house repairs, and photographer. See below as an example. 

  1. Sign Exclusive Agreement

    Signing an Exclusive agreement allows us to begin marketing your home online and create pre-MLS exposure.
  2. For Sale Sign Install

    A for sale sign and coming soon rider will be installed a week or two prior to going live on MLS. This allows for early exposure in case your neighbours have friends and family wanting to move into the area.
  3. Staging and Home Improvement Consult

    This consult will consist of going through your home with our Professional Stager to discuss items to pack away, fix and replace so your home stands out from the competition. You will be provided with a report on next steps to prep your home for the official staging date.
  4. Pre-List Cleaning

    We will send a cleaner in for a deep clean, including doors, baseboards and more!
  5. Staging Install

    Our professional Stager and her team will take the day to stage your home to ensure it appeals to the taste of the masses and attract as many Buyers as possible. Click the arrow below to see their website.
  6. High Resolution Photos & Lifestyle Videography

    We use only the best in the industry to highlight the beautiful features of your home with comprehensive floor plans, high resolution photography and lifestyle videography. This will be the foundation of your home's marketing and online presence.
  7. Launch to MLS

    Listing Period
    Prior to going live on MLS, we will review one final time the most recent sales and current listings to determine the best listing strategy and price for your home.
  8. Hold Open Houses

    Listing Period
    We will hold open houses as much as possible to expose the home not just to those with realtors but those searching on their own. This is in an effort to capture both active and inactive Buyers. The open houses will be advertised on, MLS, and via social media.

Seller's Homework

The following activities will lead the most impact on the return of selling your property.
Decide on a timeline

Once we have a timeline in place we will sign the paperwork so I can start going to work for you and your family. 

Depersonalize and Declutter

This will help kickstart all the other pieces of preparation. Should you need any vendors surrounding packing, storage, movers etc. I have a database of service people I would be happy to recommend and arrange for you. 

Trust me

To provide you the most seamless and advantageous experience in selling your home, through a high level of service that is truly hard to find in the real estate industry.

Comparable Sales

Properly pricing your property has a major impact on the level of interest you will generate and ultimately the sales price you will achieve for your listing. The sales of comparable listings is the best measure of value and helps to identify a fair market value range. Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.

Available Competition

In today’s market, the current competition is as important, if not more important, as the most recent comparable sales.  Buyers will be viewing and comparing competing properties to your unit. They will make offers based on which one they feel has the most to offer them and provides the best value. 

Target Market

There are certain factors that will really attract your ideal Buyer. Things like location, schools, amenities, finishes and more.
Primary Target Market: Young professional couple, growing family moving up, first-time home buyer.
Secondary Target Market: Investor, foreign investor.

Price vs Buyers

Priced Correctly
Percentage of Potential Buyers 80%
Over Priced by 10%
Percentage of Potential Buyers 50%
Over Priced by 15%
Percentage of Potential Buyers 20%
Over Priced by 20%
Percentage of Potential Buyers 10%

Price vs Days on Market

5 Days on Market
List to Sale Price 100%
10 Days on Market
Percentage Drop 95%
20 Days on Market
Percentage Drop 90%
20 Days on Market
Percentage Drop 90%

Key Selling Features

Neighbourhood Report

I will provide the Buyers and Agents with a neighbourhood report including schools (with ratings), parks and amenities, transit and emergency services for your address. This will provide the potential Buyers with information that their Agent may not know or have.


We're all guilty of judging a book by its cover

When we shop online, we often choose to buy the product that has nicer pictures because we inherently trust that listing more. When we go to the store to buy products, we usually pick the ones with nicer, more organized labeling.

Thinking about your home’s best features will help you highlight them by putting more effort into staging them. If you have a beautiful deck with a great view, for example, spend time cleaning up and staging the deck as the perfect leisure space. By making sure those features shine, you’ll be making your home irresistible.

The importance of staging a home can go beyond looks. When potential buyers have very positive first impressions of your home, and can envision themselves in the best spaces of your home, they’ll see your home as more valuable. Highlighting your home’s best features can also increase the value.

Homes that have been staged have an increased chance of getting offers over the asking price than those that have not been staged. Agents from the National Association of Realtors found that staging your home could boost your offers by 5%. For me, it's always worth investing in your home to net you more on the sale of your home.

Pre-List Home Inspection

When buying a home there are bound to be deficiencies. Even brand new homes will have issues that need to be addressed. No home is ever perfect. Performing a home inspection prior to listing your home will help in three different ways;
1.  It will help us understand if there is anything that needs immediate attention prior to listing your home.
2.  Helps the buyer understand where the deficiencies are and what to expect moving forward as the home ages.
3.  Helps the buyer set their price based on what may need to be fixed in the home and ideally present you with a firm offer.

A home inspection will also tell the buyer about what you can’t actually see with the naked eye. The age of the roof, furnace or air conditioner. Whether or not there has been a leak in the basement or inside the attic. What type of plumbing and wiring are in the home and so much more. A home inspection will educate your buyers and provide them with the information they need to make an educated decision when buying your home.

Marketing Tactics

See the below links for some of the above listed Marketing Resources

Any questions?

Please feel free to contact me anytime.

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