Faraz & Tania Tafti


100 Western Battery Rd. #301




486 Sq Ft







Your Home's Specs

Dear Faraz & Tania,

Preparation and teamwork is everything in this process. Please use this custom listing website as a source of support as you move towards selling your beautiful loft. Our goal is to make sure your home shines the brightest amongst your competition, while appealing to the masses so we can help someone fall in love. Fall in love with your home that is! We are excited for this opportunity to work with you and achieve your real estate goals. 

My best, 



A little about me.

I got into this business as I found there were far too many Agents out there getting away with doing far too little. I believe in investing in each of my clients, to keep your hard earned money in your pockets. The home has to present in pristine light whether it be online or in person, as that is the first time someone will fall in love with it. I pride myself on having built a relationship-based business rather than transaction-based. For the last 7 years I have been providing full-time service, working 7 days a week, as providing an authentic high-level experience to my clients is of the utmost importance to me. I am very grateful and proud to say that this has led me to being part of the top 2% of all Realtors on the Toronto Real Estate Board out of 60,000+ agents. I want to be the person you think of when your family and friends need a Realtor they can trust. And for your future life changes, whether they be to upsize, downsize, or purchase an investment property, I want to be in your life. I look forward to being the one to help you expand your real estate portfolio, build passive income for children’s education, enjoy your vacations, retirement and more!

Five star reviews.

Alex was AMAZING to work with. She helped us find the perfect property and was super knowledgeable about a tricky situation involving a heritage property that was tenanted. She went over and beyond in so many ways, from helping find tenants new homes, to showing up for contractors. If you want someone that won't just help you find the home but will also help you make sure its everything you dreamed up, she's the person for you.
Stephen Alton
Stephen Alton
Alexandra is the reason why I own a home. I rented for years on years and while she helped me find new rentals, she educated me why I should buy a home considering my status. I finally listened and couldn't be happier. I am not an easy person to deal with and she went over and beyond during the rental agreements and finally the purchase of my beautiful home. Great person, so positive with loads of information which she delivers in such a fabulous way. Never did I feel pressured (I've heard nightmares of other realtors), it was a great, informative and painless process. She walked me threw every step, defining what I wanted and could afford, finding the places that hit that criteria, mortgage, lawyers, movers and preparation for my big day. If you need to move or are unhappy where you live, give this girl a call. You will be writing a review similar to this one cause she is a hard working, smart and caring Realtor. Thank you Alexandra, you've helped change my life and financial future. I couldn't be happier and my family as well.
Bryan Biffin
Bryan Biffin
Honestly, one of the best experiences working with Alexandra. She is by far one of the hardest working agents out there. She always had my best interest at heart and totally went above and beyond what was expected. If you’re looking for an agent, this woman is it. 5 stars all the way!! Thank you again!
E Kane
E Kane
Working with Alex was a great experience. We had no idea what to expect when it came to hunting/buying houses and she made the entire process easy and stress-free. She's professional, very knowledgeable, has lots of patience, knows how to get things done. Day or night we could call her and we knew she would make the time to answer our questions. Flat out - she's a hustler and we always felt we were in the best of hands. I would recommend Alex to everyone searching for a new home.
Greg Folkes
Greg Folkes
Alexandra helped me navigate a crazy real estate market during a pandemic. Her expertise, professionalism and passion for what she does is what I admired about her. I was able to find a condo that I was very pleased with and could call home. I would highly recommend her to anyone looking to find their dream condo/home. Rest assured, they can have the peace of mind that they are in very capable hands.
Marion Fernandes
Marion Fernandes
We didn't have a lot of time to find the place we needed. Thankfully a friend recommended us to Alex. We had the keys and were all moved in a week later. Thanks again Alex!!!
T.J. Graham
T.J. Graham
Alex helped us sell our condo, it was our first time selling and she is just such a beautiful soul! She made herself very available for what ever we needed her for and any questions we had.Very professional and well spoken, and was patient with us during our process. I will definitely be using her in future transactions and have recommended her to my friends and family. I am so lucky to now call her friend and have her in my corner and you will be too!
Jack Carnduff
Jack Carnduff
SOLD! In 2021 Just had to write a review about Alexandra. She helped us buy our second home 4 years ago in Oshawa. She was so easy to be around and got to know us through the process, she felt like part of the family. She is always on the ball, very knowledgeable about her listings. It was all very seamless to purchase our second home. Fast forward 4 years later we are selling our rental home. She respects the pandemic and safety is extremely important to her. We put our rental as a off market listing before we decided to go to MLS. She hustled and got clients to see the property with upmost respect to our renters. It was off market for about 2 weeks before going to MLS February 1. We had multiple offers on the property and Alexandra kept us informed every single step of the way. As of yesterday January 20,2021 we are getting papers all sorted out as well as lawyers etc all finishing up our sale. Our rental is sold! And we couldn’t be happier with Alexandrahomeandhaven We fully recommend her. Your friends, Jack & Trishelle Diamond
Trishelle Diamond
Trishelle Diamond
Working with Alex as the listing agent on my clients purchase was a dream! She's a true professional. Trustworthy, attentive, responsive and knowledgeable. A great choice for anyone looking to buy or sell in Toronto and the GTA.
S. Richardson
S. Richardson
I had a wonderful home buying experience with Alex. As a young, first-time home buyer, I was nervous and not very knowledgeable about the market or my own ideas of what I wanted. Alex took the time to get to know me, my style, and my future plans in order to help me figure out what type of home I'd be happy in, and was always available to answer questions or show me new homes I was interested in. She was honest and straightforward with her advice and suggestions, but never pushed me into any decisions. She is trustworthy, hardworking, and very professional (but also a lot of fun to chat with during showings!). I plan to work with her for any future real estate needs and will recommend her to all my friends. Thanks so much Alex!
Temulun Bagen
Temulun Bagen

My Commitment To You

I promise to help you understand the nuances of the selling process. I will define appropriate target Buyers with you to establish the best listing price for your home. I will market your home to find the right Buyers, obtain offers and negotiate on your terms. I will guide you through all the paperwork and the queries along the way, support you continuously throughout the process and beyond. I will be investing in optimizing digital marketing efforts and implementing marketing and technology that is at the forefront of the industry. I will enforce COVID-19 PPE best practices to sell your home for the most amount of money, as quickly as possible while keeping your family’s health and safety top of mind. I will always be honest, direct and tell you the truth.

Workback Schedule

In order to be completely prepared, and to limit your stress during the live listing period, it is best we do as much as we can ahead of time to ensure we reach the maximum number of targeted Buyers. Once we have a desired listing date, We will work backwards to ensure all pre-list tasks are executed in a timely fashion. These pre-list tasks include a staging consult, a professional house cleaning service, minor house repairs, and photographer. See below as an example. 

  1. Sign Exclusive Agreement

    We would sign the Exclusive Agreement so I can begin to market your condo as "coming soon" via all online marketing and social media channels to create pre-MLS exposure. We would use this time to prepare your condo so it presents in the best light possible.
  2. Staging and Home Improvement Consult

    This consult will consist of going through your condo with my Professional Stager to discuss items to pack away, fix and/or to replace so your condo stands out from the competition in today's market. From here we would schedule time with any vendors i.e. handymen, plumbers, electricians and contractors to devise a schedule. Consider me your lead project manager to ensure the completion of the above.
  3. Vendor's Workback Schedule

    I will manage the work schedule of any vendors. Usually we can get this completed in 1-2 weeks depending the amount of work required. Based on the Vendors availability I will keep everyone on track, focused on our deadline.
  4. Pre-List Cleaning

    A professional will clean your entire home including windows and doors, baseboards and more!
  5. Staging

    My professional Stager and her team will take he day to stage your home to ensure it appeals to the taste of the masses, to attract as many Buyers as possible. Click the arrow below to see their website.
  6. High Resolution Photos & Lifestyle Videography

    We use only the best in the industry to highlight the beautiful features of your home with comprehensive floor plans, high resolution photography and lifestyle videography. This will be the foundation of your home's marketing that will draw the public in. The first time someone will fall in love with your home will be online. Click on the arrow below to see our Media Company Partner.
  7. Launch to MLS

    Listing Period
    We will review all data from the previous 2 weeks concerning every recent listing/sale in the area on what their listing/pricing strategy was and how many showings and offers that yielded. We will then decide on the most effective and efficient listing/pricing strategy and launch your home to the market. We will have "just listed" postcards delivered to the homes in your area, launch the social media ad campaign, launch to the globally syndicated real estate portals and launch to all brokerages and agents Ontario-wide.

Seller's Homework

The following activities will lead the most impact on the return of selling your property.
Decide on a timeline

Once we have a timeline in place, after meeting with the tenant and discussing, we will sign the paperwork so I can start going to work for you and your family. 

Depersonalize and Declutter

This will help kickstart all the other pieces of preparation. Should the tenant need any vendors surrounding packing, storage, movers etc. I have a database of service people I would be happy to recommend and arrange for you. For the most part all we will be asking him to do is keep the place tidy, clean and free from personal photos.

Trust me

To provide you the most seamless and advantageous experience in selling your home, through a high level of service that is truly hard to find in the real estate industry.

Comparable Sales

Properly pricing your property has a major impact on the level of interest you will generate and ultimately the sales price you will achieve for your listing. The sales of comparable listings is the best measure of value and helps to identify a fair market value range. Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.

Available Competition

In today’s market, the current competition is as important, if not more important, as the most recent comparable sales.  Buyers will be viewing and comparing competing properties to your unit. They will make offers based on which one they feel has the most to offer them and provides the best value. 

Pricing Strategies


List above market value


  • It provides built-in room for price negotiation.
  • Allows Seller to reassure themselves that money hasn’t been left on the table.


  • Can discourage knowledgeable, qualified Buyers.
  • Can actually help sell other, reasonably priced homes.
  • Tends to cause homes to languish on the market to eventually attract low-ball offers.
  • In order to find new segments of Buyers if the property does not immediately sell, you will need to reduce the price in significant chunks. Often reductions are then needed by upwards of 10% to attract a fresh Buyer pool


List at what you think the property will sell for based on recent sales data.


  • Attracts qualified Buyers who can afford the property.
  • Efficient timeline on market.
  • Encourages knowledgeable Buyers to act before property sells to someone else.
  • Most Effective strategy to generate multiple offers from qualified Buyers.
  • As pricing is an inexact science, should the price err on the side of low then multiple Buyers will be attracted, usually generating a higher selling price.


  • Fear of the unknown. Could it have sold for more?
  • ‘Missing out’ on the hype that underpricing may generate but tends not to result in a higher selling price.


Pricing below market value


  • Generates a great amount of interest and offers.
  • Lots of excitement and showings.


  • Risk of getting only lower offers.
  • Attracts Buyers qualified for lower price ranges.
  • In heat of activity, Buyers have been known to purchase beyond their capacity, not really being able to afford the property and looking for subsequent abatements or renegotiations.
  • Risk being overlooked by the qualified Buyers who aren’t looking at homes that low in price.
  • Alienates fatigued Buyers not wanting to participate in multiple offers or activities deemed “realtor games”.

Target Market

There are certain factors that will really attract your ideal Buyer. Things like location, schools, amenities, finishes and more.
Primary Target Market: Young professional, young professional couple, first time home buyer.
Secondary Target Market: Investor, foreign investor.

Price vs Buyers

Priced Correctly
Percentage of Potential Buyers 80%
Over Priced by 10%
Percentage of Potential Buyers 50%
Over Priced by 15%
Percentage of Potential Buyers 20%
Over Priced by 20%
Percentage of Potential Buyers 10%

Price vs Days on Market

5 Days on Market
List to Sale Price 100%
10 Days on Market
Percentage Drop 95%
20 Days on Market
Percentage Drop 90%
20 Days on Market
Percentage Drop 90%

Key Selling Features

Neighbourhood Report

I will provide the Buyers and Agents with a neighbourhood report including schools (with links to ratings), parks and amenities, transit and emergency services for your address. This will provide the potential Buyers with information that their Agent may not know or have.


We're all guilty of judging a book by its cover

When we shop online, we typically opt for the nicely photographed products because we inherently trust those listings more. When we shop in-store, we tend to choose items with neater, more attractive labelling. Understanding your home's best features will help you determine the best ways to highlight them through staging. If you have a beautiful deck, for example, it’s worth cleaning it up and showcasing it as the perfect leisure space for potential buyers. This will help your home shine and make it more irresistible on the market. The importance of staging a home goes beyond looks – it could also help increase your property value. When potential buyers have strong, positive first impressions of your home and can envision themselves living in it, they’ll recognize it as highly valuable and worth their investment. Staged homes have a higher chance of getting above-asking offers than those that have not been staged. In fact, agents from the National Association of Realtors found that staging your home could boost your offers by up to 5%. Staging is one of the ways we invest in your home so we can earn you higher profits on your sale and leave you walking away more than happy!

Status Certificate

As a Home Inspection Report details the physical condition of any freehold real estate being considered for purchase, a Status Certificate outlines essential written information about a condominium necessary for Buyers to understand in order to make an informed purchase decision.

What is a Status Certificate? A Status Certificate provides a detailed picture of the fiscal health and other pertinent information regarding a specific condominium and its corporation, as of a particular date.

When should a Status Certificate be obtained? Astute owners that are about to list a condominium are well advised to have a Status Certificate available during the marketing period for potential buyers to consider before they submit an offer.  This will help to give Buyers' more confidence to pay more and give firm offer(s).

Marketing Tactics

Service Fee

We are a full service office and charge a fee based on the success produced by our efforts. If we don’t generate an acceptable offer, then we don’t collect any fee.

We earn our service fee by using past experience, an eye for detail, proven marketing and negotiation skills to help guide you through the process and to make the best decisions.

You can pay $99 to sell a house on MLS now. However, we know that we provide solid value for our service fee. We separate ourselves by focusing on all process details, making sure we tilt the table in your favour at every opportunity, creating value for you and the greatest return on the sale of your home.

Details matter.

Whether it is advice on the right staging to attract the targeted Buyer or the subtle nuances noted when a Buyer’s agent says too much, you need us on your team to ask the right question, listen when it is time to keep our mouths shut and then take decisive action at the right time.

What is most important… paying a low service fee, or generating the greatest net profit from the sale of your home?

What I Charge

My total commission is 5% +HST (half going to me, and half to the buyer’s agent).

You should note that there will be absolutely no additional costs to you, apart from the homework/to-do’s mentioned.

This means that all styling, photography, floorplans, home inspection, video tour, online and offline marketing and more is covered by my fee.

See the below links for some of the above listed Marketing Resources

Any questions?

Please feel free to contact me anytime.

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