PERSONALLY PREPARED FOR

David & Darlene

Address

1279 Old Orchard Ave.

City

Pickering

Size
Beds

3

Baths

2

Garage

2 Car Parking

Your Home's Specs

Dear David & Darlene

Preparation and teamwork is everything in this process. Please use this custom listing website as a source of support as you move towards selling your home. Our goal is to make sure your home shines the brightest amongst your competition, while appealing to the masses so we can help someone fall in love. Fall in love with your home that is! We are excited for this opportunity to work with you and achieve your real estate goals. 

My best, 

Alexandra

AlexandraCarlin-AlexWesson-moody-2210

A little about me.

I got into this business as I found there were far too many Agents out there getting away with doing far too little. I believe in investing in each of my clients, to keep your hard earned money in your pockets. The home has to present in pristine light whether it be online or in person, as that is the first time someone will fall in love with it. I pride myself on having built a relationship-based business rather than transaction-based. For the last 7 years I have been providing full-time service, working 7 days a week, as providing an authentic high-level experience to my clients is of the utmost importance to me. I am very grateful and proud to say that this has led me to being part of the top 2% of all Realtors on the Toronto Real Estate Board out of 60,000+ agents. I want to be the person you think of when your family and friends need a Realtor they can trust. And for your future life changes, whether they be to upsize, downsize, or purchase an investment property, I want to be in your life. I look forward to being the one to help you expand your real estate portfolio, build passive income for children’s education, enjoy your vacations, retirement and more!

Five star reviews.

Alex was AMAZING to work with. She helped us find the perfect property and was super knowledgeable about a tricky situation involving a heritage property that was tenanted. She went over and beyond in so many ways, from helping find tenants new homes, to showing up for contractors. If you want someone that won't just help you find the home but will also help you make sure its everything you dreamed up, she's the person for you.
Stephen Alton
Stephen Alton
2022-01-05
Alexandra is the reason why I own a home. I rented for years on years and while she helped me find new rentals, she educated me why I should buy a home considering my status. I finally listened and couldn't be happier. I am not an easy person to deal with and she went over and beyond during the rental agreements and finally the purchase of my beautiful home. Great person, so positive with loads of information which she delivers in such a fabulous way. Never did I feel pressured (I've heard nightmares of other realtors), it was a great, informative and painless process. She walked me threw every step, defining what I wanted and could afford, finding the places that hit that criteria, mortgage, lawyers, movers and preparation for my big day. If you need to move or are unhappy where you live, give this girl a call. You will be writing a review similar to this one cause she is a hard working, smart and caring Realtor. Thank you Alexandra, you've helped change my life and financial future. I couldn't be happier and my family as well.
Bryan Biffin
Bryan Biffin
2021-10-08
Honestly, one of the best experiences working with Alexandra. She is by far one of the hardest working agents out there. She always had my best interest at heart and totally went above and beyond what was expected. If you’re looking for an agent, this woman is it. 5 stars all the way!! Thank you again!
E Kane
E Kane
2021-06-04
Working with Alex was a great experience. We had no idea what to expect when it came to hunting/buying houses and she made the entire process easy and stress-free. She's professional, very knowledgeable, has lots of patience, knows how to get things done. Day or night we could call her and we knew she would make the time to answer our questions. Flat out - she's a hustler and we always felt we were in the best of hands. I would recommend Alex to everyone searching for a new home.
Greg Folkes
Greg Folkes
2021-06-02
Alexandra helped me navigate a crazy real estate market during a pandemic. Her expertise, professionalism and passion for what she does is what I admired about her. I was able to find a condo that I was very pleased with and could call home. I would highly recommend her to anyone looking to find their dream condo/home. Rest assured, they can have the peace of mind that they are in very capable hands.
Marion Fernandes
Marion Fernandes
2021-05-09
We didn't have a lot of time to find the place we needed. Thankfully a friend recommended us to Alex. We had the keys and were all moved in a week later. Thanks again Alex!!!
T.J. Graham
T.J. Graham
2021-03-29
Alex helped us sell our condo, it was our first time selling and she is just such a beautiful soul! She made herself very available for what ever we needed her for and any questions we had.Very professional and well spoken, and was patient with us during our process. I will definitely be using her in future transactions and have recommended her to my friends and family. I am so lucky to now call her friend and have her in my corner and you will be too!
Jack Carnduff
Jack Carnduff
2021-02-24
SOLD! In 2021 Just had to write a review about Alexandra. She helped us buy our second home 4 years ago in Oshawa. She was so easy to be around and got to know us through the process, she felt like part of the family. She is always on the ball, very knowledgeable about her listings. It was all very seamless to purchase our second home. Fast forward 4 years later we are selling our rental home. She respects the pandemic and safety is extremely important to her. We put our rental as a off market listing before we decided to go to MLS. She hustled and got clients to see the property with upmost respect to our renters. It was off market for about 2 weeks before going to MLS February 1. We had multiple offers on the property and Alexandra kept us informed every single step of the way. As of yesterday January 20,2021 we are getting papers all sorted out as well as lawyers etc all finishing up our sale. Our rental is sold! And we couldn’t be happier with Alexandrahomeandhaven We fully recommend her. Your friends, Jack & Trishelle Diamond
Trishelle Diamond
Trishelle Diamond
2021-02-24
Working with Alex as the listing agent on my clients purchase was a dream! She's a true professional. Trustworthy, attentive, responsive and knowledgeable. A great choice for anyone looking to buy or sell in Toronto and the GTA.
S. Richardson
S. Richardson
2021-02-19
I had a wonderful home buying experience with Alex. As a young, first-time home buyer, I was nervous and not very knowledgeable about the market or my own ideas of what I wanted. Alex took the time to get to know me, my style, and my future plans in order to help me figure out what type of home I'd be happy in, and was always available to answer questions or show me new homes I was interested in. She was honest and straightforward with her advice and suggestions, but never pushed me into any decisions. She is trustworthy, hardworking, and very professional (but also a lot of fun to chat with during showings!). I plan to work with her for any future real estate needs and will recommend her to all my friends. Thanks so much Alex!
Temulun Bagen
Temulun Bagen
2020-11-17

My Commitment To You

I promise to help you understand the nuances of the selling process. I will define appropriate target Buyers with you to establish the best listing price for your home. I will market your home to find the right Buyers, obtain offers and negotiate on your terms. I will guide you through all the paperwork and the queries along the way, support you continuously throughout the process and beyond. I will be investing in optimizing digital marketing efforts and implementing marketing and technology that is at the forefront of the industry. I will enforce COVID-19 PPE best practices to sell your home for the most amount of money, as quickly as possible while keeping your family’s health and safety top of mind. I will always be honest, direct and tell you the truth.

Workback Schedule

In order to be completely prepared, and to limit your stress during the live listing period, it is best we do as much as we can ahead of time to ensure we reach the maximum number of targeted Buyers. Once we have a desired listing date, We will work backwards to ensure all pre-list tasks are executed in a timely fashion. These pre-list tasks include a staging consult, a professional house cleaning service, minor house repairs, and photographer. See below as an example. 

We would sign the Exclusive Agreement so I can begin to market your home as “coming soon” via all online marketing and social media channels to create pre-MLS exposure. We would use this time to prepare your home so it presents in the best light possible.

We will install a for sale sign with a “coming soon” rider, so your neighbours know your home will be for sale soon. Quite often your neighbours know others looking to get into the area.

We would sign the Exclusive Agreement so I can begin to market your home as “coming soon” via all online marketing and social media channels to create pre-MLS exposure. We would use this time to prepare your home so it presents in the best light possible.

We will install a for sale sign with a “coming soon” rider, so your neighbours know your home will be for sale soon. Quite often your neighbours know others looking to get into the area.

  1. Sign Exclusive Agreement

    Pre-Listing
    We would sign the Exclusive Agreement so I can begin to market your home as "coming soon" via all online marketing and social media channels to create pre-MLS exposure. We would use this time to prepare your home so it presents in the best light possible.
  2. For Sale Sign Install

    Pre-Listing
    We will install a for sale sign with a "coming soon" rider, so your neighbours know your home will be for sale soon. Quite often your neighbours know others looking to get into the area.
  3. Staging and Home Improvement Consult

    Pre-Listing
    This consult will consist of going through your home with my Professional Stager to discuss items to pack away, fix and/or to replace so your home stands out from the competition in today's market. From here we would schedule time with any vendors i.e. handymen, plumbers, electricians and contractors to devise a schedule. Consider me your lead project manager to ensure the completion of the above.
  4. Vendor's Workback Schedule

    Pre-Listing
    I will manage the work schedule of any vendors. Usually we can get this completed in 1-2 weeks depending the amount of work required. Based on the Vendors availability I will keep everyone on track, focused on our deadline.
  5. Pre-List Cleaning

    Pre-Listing
    A professional will clean your entire home including windows and doors, baseboards and more!
  6. Staging

    Pre-Listing
    My professional Stager and her team will take he day to stage your home to ensure it appeals to the taste of the masses, to attract as many Buyers as possible. Click the arrow below to see their website.
  7. High Resolution Photos & Lifestyle Videography

    Pre-Listing
    We use only the best in the industry to highlight the beautiful features of your home with comprehensive floor plans, high resolution photography and lifestyle videography. This will be the foundation of your home's marketing that will draw the public in. The first time someone will fall in love with your home will be online. Click on the arrow below to see our Media Company Partner.
  8. Launch to MLS

    Listing Period
    We will review all data from the previous 2 weeks concerning every recent listing/sale in the area on what their listing/pricing strategy was and how many showings and offers that yielded. We will then decide on the most effective and efficient listing/pricing strategy and launch your home to the market. We will have "just listed" postcards delivered to the homes in your area, launch the social media ad campaign, launch to the globally syndicated real estate portals and launch to all brokerages and agents Ontario-wide.
  9. Open Houses

    Listing Period
    We will hold open houses as much as possible to expose the home not just to those with realtors but to those searching on their own. This will capture both active and inactive Buyers. The open houses will be advertised on Realtor.ca, MLS, and all social media ad campaigns.

Seller's Homework

The following activities will lead the most impact on the return of selling your property.

Once we have a timeline in place we will sign the paperwork so I can start going to work for you and your family. 

This will help kickstart all the other pieces of preparation. Should you need any vendors surrounding packing, storage, movers etc. I have a database of service people I would be happy to recommend and arrange for you. 

To provide you the most seamless and advantageous experience in selling your home, through a high level of service that is truly hard to find in the real estate industry.

Comparable Sales

Properly pricing your property has a major impact on the level of interest you will generate and ultimately the sales price you will achieve for your listing. The sales of comparable listings is the best measure of value and helps to identify a fair market value range. Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.

Available Competition

In today’s market, the current competition is as important, if not more important, as the most recent comparable sales.  Buyers will be viewing and comparing competing properties to your unit. They will make offers based on which one they feel has the most to offer them and provides the best value. 

Target Market

There are certain factors that will really attract your ideal Buyer. Things like location, schools, amenities, finishes and more.
Primary Target Market: Young professional couple, growing family moving up, first-time home buyer.
Secondary Target Market: Investor, foreign investor.

Price vs Buyers

Priced Correctly
Percentage of Potential Buyers 80%
Over Priced by 10%
Percentage of Potential Buyers 50%
Over Priced by 15%
Percentage of Potential Buyers 20%
Over Priced by 20%
Percentage of Potential Buyers 10%

Price vs Days on Market

5 Days on Market
List to Sale Price 100%
10 Days on Market
Percentage Drop 95%
20 Days on Market
Percentage Drop 90%
20 Days on Market
Percentage Drop 90%

Key Selling Features

Neighbourhood Report

I will provide the Buyers and Agents with a neighbourhood report including schools (with ratings), parks and amenities, transit and emergency services for your address. This will provide the potential Buyers with information that their Agent may not know or have.

Staging

We're all guilty of judging a book by its cover

When we shop online, we often choose to buy the product that has nicer pictures because we inherently trust that listing more. When we go to the store to buy products, we usually pick the ones with nicer, more organized labeling.

Thinking about your home’s best features will help you highlight them by putting more effort into staging them. If you have a beautiful deck with a great view, for example, spend time cleaning up and staging the deck as the perfect leisure space. By making sure those features shine, you’ll be making your home irresistible. 

The importance of staging a home can go beyond looks. When potential buyers have very positive first impressions of your home, and can envision themselves in the best spaces of your home, they’ll see your home as more valuable. Highlighting your home’s best features can also increase the value. 
Homes that have been staged have an increased chance of getting offers over the asking price than those that have not been staged. Agents from the National Association of Realtors found that staging your home could boost your offers by 5%. For me, it's always worth investing in your home to net you more on the sale of your home. 
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Marketing Tactics

See the below links for some of the above listed Marketing Resources

Any questions?

Please feel free to contact me anytime.




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